Improved planograms, on-shelf communication, visual optimisation of the shelf and products, competitive markdowns, while building a relationship of trust with the retailer, these are the objectives of merchandising. But today, the priority for consumers is to save money at all costs. Hence the increased relevance of coupon campaigns.
You’re starting a promotional campaign? Then you’d better plan way ahead! There are a lot of decisions to take when launching a promo: What material to use, what type of promotion should you pick, … A lot of opportunities for disaster to strike. We’ve written down the 5 most common mistakes most marketeers made that completely botched their campaign (with sometimes HUGE investments) and how you can avoid them!
At the end of 2017, Wavestone carried out a survey among more than 1,000 French consumers in order to analyse their purchasing behaviour.A barometer of the latest consumer trends was carried out based on three themes: purchasing behaviour in store versus online, purchasing experience and post-purchase behaviour.
The countdown to the World Cup in Russia is started ! Nearly 8000 compatriots have already bought a ticket and the big sponsors are sure of their media space. Nevertheless, the question is, what do you do during this event?
The General Data Protection Regulation, better known as ‘GDPR’, will come into force on the 25th of May 2018. One simple Google search currently brings up over 20,000,000 results on this topic, but it’s hard to see the wood for the trees! We therefore thought it is high time to ask Evelien Deceuninck, our DPO, and Pieter De Proost, our Sales Manager Digital Solutions & Online Media, some very specific questions about the impact of this legislation on promotional campaigns. Let’s hear their opinion.
The well-being of our employees is highly valued by HighCo DATA Benelux. For example, we introduced a well-being survey this year, in which we questioned our colleagues on a half-yearly basis about the various aspects linked to the organization of work and well-being in the company.
The name HighCo DATA is almost always automatically associated with the famous discount coupons. And rightly so, although the subject is a bit more complex than we all think. Over the years our expertise has grown and our services have expanded considerably. And this is precisely why HighCo DATA is able to offer even more effective customised solutions. Coupons, e-coupons, or even m-coupons, to say nothing of all the data collection inherent in this; this is what HighCo DATA specialises in, guiding us through this complex world.
Over the years, one fact has remained constant: Belgian consumers are the most receptive to promotional offers in the world. This does not mean that certain aspects don’t change or evolve. HighCo DATA offers you 10 tips to give your promotional policy an immediate boost.