New consumer trends

At the end of 2017, Wavestone carried out a survey among more than 1,000 French consumers in order to analyse their purchasing behaviour.A barometer of the latest ...

Which campaign have you running during the World Cup?

The countdown to the World Cup in Russia is started ! Nearly 8000 compatriots have already bought a ticket and the big sponsors are sure of their media space. ...

THE IMPACT OF THE GDPR ON YOUR PROMOTIONAL ACTIONS

The General Data Protection Regulation, better known as ‘GDPR’, will come into force on the 25th of May 2018. One simple Google search currently brings up over ...

WE CARE ABOUT OUR EMPLOYEES' WELLBEING!

The well-being of our employees is highly valued by HighCo DATA Benelux. For example, we introduced a well-being survey this year, in which we questioned our ...

THE FUTURE OF COUPONS IS PHYGITAL

The name HighCo DATA is almost always automatically associated with the famous discount coupons. And rightly so, although the subject is a bit more complex than we ...

10 SUGGESTIONS TO MAKE YOUR PROMOTIONAL OFFERS WORK HARDER FOR YOU

Over the years, one fact has remained constant: Belgian consumers are the most receptive to promotional offers in the world. This does not mean that certain aspects ...